DEDICATED TO BUILDING A COMPASSIONATE WORLD
Families and communities make up the fabric of the world. We may have different languages and different faces, but we all have the same basic needs and desires. Service benefits both the recipient and the giver, and we consider it part of our duty and privilege to give back to those in need within our communities in the hope of building a more caring and compassionate world. We would love for you to get involved! You can check out our list of service projects here:
PURCHASE WITH A PURPOSE
Just as we begin to emerge from one world crisis, we are immersed in another. We are deeply concerned about the ongoing situation in Ukraine, and our thoughts are with the Ukrainian people and everyone affected by this conflict. We are a small business, but we believe that we can create a much more significant impact when we act as part of a collective. We stand in solidarity with the people of Ukraine, and starting March 19th, 2022, we are launching a 7-day "Purchase with a Purpose" campaign. We will donate 20% of the proceeds from this event to The Ukrainian Red Cross. The 20% donation applies to items on the "Purchase with Purpose" page. If you would like to donate directly to the foundation click here.
THE TIFFANY SEVA LOUNGWEAR CAPSULE
The Tiffany Seva Loungewear Capsule is a collaboration between KiraGrace and Global Ambassador and Yoga Medicine Founder Tiffany Cruikshank. Created in partnership with Yoga Medicine, 10% of proceeds will directly support the Yoga Medicine Seva Foundation, which means every purchase will get out girls in India one step closer to fully funded education, vocational programs and shelter. After escaping a life of human trafficking and other social injustices, the Yoga Medicine Seva Foundation funds programs to teach these girls how to live empowered lives and provides them job opportunities well above the poverty line.
Tiffany's inspiration for these two pieces was sparked from wanting to do good, look good, and feel good: “The more time I spend at home this past year, the more I wanted the perfect cozy loungewear set that could take me from the yoga mat to the dinner table, and everywhere in between. After a few weeks of wearing this set, THIS IS IT!”
Tiffany co-designed the Seva Yoga Bodysuit in "the same cutout design as our Seva crop but now in a cozy form fitting bodysuit. It is ultra supportive, stays in place and is made right here in the USA by a female owned business."
She describes the Seva Harem Pant as "my new favorite pants!! Sooo soft & comfy, wrinkle free, sweat absorbent & breathable with a high waist that's foldable if you'd like, perfect to wear over a bodysuit. These have a relaxed fit and tapered ankle."
THE ELENA BROWER COLLECTION
The Elena Brower Collection is a collaboration between KiraGrace and Global Ambassador Elena Brower. Created in partnership with Elena, 10% of her proceeds will be donated to Girls on Fire, an incredible leadership camp that trains, supports, and inspires adolescent girls in Kenya to lead change in their lives and communities, ensuring 100,000 future female leaders.
SUPPORT YOUR LOCAL STUDIO
We consider it part of our duty and privilege to give back to those in need within our communities in the hope of building a more caring and compassionate world. We know this is an incredible difficult time for all. We also realize our independent yoga and fitness studio owners are in crisis; and together we helped support the spaces you call home. Many from our amazing community stepped up to support their local, independently owned yoga & fitness studios and their teachers. KiraGrace donated 100% of profits from the Support My Studio promotion to independently owned studios and their teachers from April 3rd through April 13th, 2020.
THE TIFFANY SEVA COLLECTION
The Tiffany Seva Collection is a collaboration between KiraGrace and Global Ambassador and Yoga Medicine Founder Tiffany Cruikshank. Created in partnership with Yoga Medicine, 100% of Tiffany’s proceeds will be donated to Yoga Medicine Seva Foundation to fight human trafficking and sexual exploitation by empowering impoverished communities through efforts of education and entrepreneurship in Delhi, India.
Tiffany created this line to remind women what they are capable of: “I want to reminder women to put value in their integrity, their inner strength and our capacity to be of service to those around us. I want women to put this line on and remember how much they have to give to their communities and remember the importance of women empowering women to step into these roles in our lives, in our communities, and in the world. The time is now. Remember your strength!”
BLACK ONYX SEVA CAMPAIGN
The Grace High Waisted Yoga Legging in Black Onyx isn't just any legging - it is a story of compassion, hope, service, and dreams made into reality. Created in partnership with Yoga Medicine, 100% of the net profits of this legging will be donated to Yoga Medicine Seva Foundation to fight human trafficking and sexual exploitation in India.
To show our full support, KiraGrace will be donating 100% of net profits of the Seva Legging to the Seva Foundation. This initiative will help open a shelter outside New Delhi, India in 2018 for 100+ women and children human trafficking survivors. In addition to providing shelter, the funds will go towards healthcare, education, and basic needs for the survivors. Featuring 4-way stretch, moisture-wicking properties, premium, lightweight fabric, the Black Onyx print was hand-selected by Tiffany Cruikshank to represent protection, support, and strength.
Founded by Tiffany Cruikshank, Yoga Medicine is a community of teachers trained in anatomy, physiology, and traditional yoga practices to work in healthcare settings as an adjunct to traditional medical care. Yoga Medicine launched the Seva Foundation with their first trip to India in 2015 with the mission of fighting human trafficking and sexual exploitation by empowering impoverished communities through education and entrepreneurship.
THINK PINK! BREAST CANCER AWARENESS MONTH
For the month of October, we are donating 10% of all sales on our fuchsia pink styles to Susan G. Komen Greater NYC organization in support of their mission to end breast cancer.
COLOR YOUR WORLD: A COLLABORATION WITH OFF THE MAT, INTO THE WORLD
KiraGrace is teaming up with Off The Mat, Into the World to introduce our new Summer 17 “Color Your World” capsule collection. Our California based yoga apparel brand has joined forces with the yoga non-profit organization to give back and support the idea of bridging yoga and activism. Off The Mat, Into the World was founded in 2007 and uses the tools of yoga, meditation, and self-inquiry to inspire leaders to create conscious, sustainable change. They define activism as an act of standing for solidarity, equality, justice, and freedom for all. The organization’s goals and objectives directly align with KiraGrace’s core values of integrity, honor, inspiration, community, and compassion.
To show our full support KiraGrace is donating 100% of “Color Your World” net profits* to Off The Mat, Into the World. This initiative will help provide scholarships for Off The Mat, Into the World leadership trainings. These trainings are designed to uncover your deepest passion and motivation for service leading to embodied, effective, and conscious action.
The “Color Your World” collection embodies the vibrancy of KiraGrace’s product assortment by offering customers our signature Ultra High Waist Capri in 7 unique colorways. The collection also introduces a new size range. Off The Mat, Into the World’s message of inclusion for all initiates the incorporation of new sizes ranging from XS-XXL. The “Color Your World” limited edition capsule collection will be sold as a web exclusive on www.kiragrace.com June 20- August 20. Customers can purchase the collection with limited time promo-code ColorYourWorld to share sale proceeds and receive a FREE headband.
* 100% of net profits from e-commerce retail sales of the Ultra High Waist Capri with coupon code ColorYourWorld, valid June 20 - August 20, 2017.
HANUMAN FESTIVAL SEVA FUND
We are thrilled to announce our partnership with Hanuman Festival and the celebrated photographer Robert Sturman to raise money for the Hanuman Seva Fund. Hanuman Festival values giving back to those less fortunate in hopes of raising awareness for a more caring and compassionate world.
AUTISM TREE PROJECT FOUNDATION
We love supporting big global causes, but never want to overlook the importance of serving our community on a local level in our beautiful city of San Diego. This year we feel particularly led to Autism Tree Project Foundation and have hosted several events and shows where a percentage of all sales were donated to this amazing organization.
Founded in 2003 Autism Tree Project Foundation (ATPF) is a 501(c)(3) organization dedicated to improving communities in San Diego County and The Bay Area by assisting with Education, Advocacy, Early Intervention Preschool Screening, Research and Mentoring for families impacted by autism. Learn more at www.autismtreeproject.org.
YOGA MEDICINE'S INDIA SEVA PROJECT
We are thrilled to announce our 2015 partnership with Yoga Medicine and Tiffany Cruikshank. Our partnership launches with the Warrior Collection featuring the Tiffany Seva Legging. The Seva Legging was designed in partnership with Tiffany to celebrate the warrior spirit. Bold, fearless and iconic. The 2015 Warrior Collection also aims to give back.
A percentage of every purchase of the Tiffany Seva Legging will be donated to support three months of care for a child in need through Yoga Medicine’s India Seva Project. “I’m really excited to wear this new design and to see people’s response but I’m even more excited to see the effect that it can have on so many people’s lives on the other side of the world,” said Tiffany Cruikshank, founder of Yoga Medicine. “Our project in Calcutta is one that is close to my heart and as a yogi it feels crucial to me to be able to pass on this gift of empowerment through education to these children.”
The Yoga Medicine Nabadisha Project will support the day-to-day operation of street kids shelters, preventing the trafficking of kids ages 4-15 living in the slums and red light districts of Kolkata. The shelters provide healthcare, education, nutritional meals, tutoring, job coaching, yoga classes and other recreational activities for over 525 children. Our funds will be used towards teacher’s and supervisor’s salaries, accounting, programming, transportation, and educational materials. To learn more visit us at yogamedicine.com/india-seva.
OFF THE MAT, INTO THE WORLD™
Why stretch when you can reach?
We are honored to have been in partnership with Off the Mat, Into the World™ since the inception of KiraGrace. This partnership has supported Off the Mat, Into the World's Project Springboard by donating 100% of the profits from the sales of the Warrior Yoga T-Back Tank from the KiraGrace Warrior Yoga Collection through 2014. KiraGrace also sponsors scholarships to Off the Mat, Into the World™ leadership trainings to promising leaders within the yoga community and within our very own Warrior Ambassador community.
Off the Mat, Into the World™ is a non-profit organization using yoga’s values of awareness, sustainability and service to empower activism from a grassroots level. Off the Mat uses an innovative toolkit to train, connect and guide new leaders to discover their purpose and create conscious social change. Tens of thousands of mobilized activists have raised over $2 Million through Off the Mat programs such as Global SevaChallenge, the Empowered Youth Initiative and YogaVotes. Off the Mat was founded in 2007 by three of the yoga community’s most well-known and influential teachers, Seane Corn, Suzanne Sterling and Hala Khouri. The organization is based in San Francisco, California as part of the non-profit Engage Network. Learn more about Off the Mat, Into the World™ and its success stories at www.offthematintotheworld.org.
THE GODDESS PROJECT CHALLENGE WITH SIANNA SHERMAN
We are thrilled to be sponsoring the #YJGoddessProject IG Challenge with Sianna Sherman. The Goddess Project empowers you to deepen your yoga practice and transform your life. Sign up for tips (pranayama that encourages creativity) and techniques (how-to use mala beads) from master teacher Sianna Sherman that help you deepen your yoga practice. Each week, Sianna will offer one goddess-inspired yoga lesson. These masterful asana, meditation and pranayama lessons will transform your practice — on and off the mat. PLUS, enter to win two free Yoga Journal LIVE Estes Park pass where Sianna will be teaching a full-day Goddess-themed workshop.
Learn more at yogajournal.com/goddess.
GETAWAY CHALLENGE WITH BRIOHNY + DICE
This August, Briohny and Dice will be producing an event called The IG Getaway. IG stands for Inspiration Generation!
I.G. Getaway is a weekend long festival followed by a week long immersion into Yoga in L.A. I.G. standing for Inspiration Generation is a community and collaborative of students, teachers, studios and businesses that thrive to promote the enhancement of our lives through the practice of Yoga. We strive to inspire one another so the benefits of the practice can reach as many people as possible, both within our immediate communities and globally, around the world.
Part One - The Celebration
In a world of countless inspirational images at our fingertips every day, we invite you to step into an experience that is so much more than a quick scroll through with your thumb. A stellar lineup of our favorite yoga teachers on Instagram are coming together for one unforgettable weekend. With a worldwide gathering of followers, these teachers are known for their inspirational posts, creativity, knowledge, and expertise.
Part Two - The Practice
Los Angeles. The city of angels, the city of traffic, the city of stars. Marianne Williamson once said, “People don’t live in Los Angeles because we are tied to the same old, same old. We live in Los Angeles because of the intoxicating energy of new beginnings that permeate our city.” It is true that a certain kind of spirit inflames this city, one of hopes and dreams. This energy doesn’t only come from the climate and entertainment industry, it also comes from the amazingly driven people who live here. Part two of the I.G. Getaway experience will showcase just that – the inspiring, driven, and visionary yoga teachers of Los Angeles. Come soak up the sun and relish a week long intensive with the most brilliant and passionate yoga teachers of this city.
Learn more at: Yoga with Briohny
SHARE THE LOVE WITH YOGAHOPE
KiraGrace celebrated this Valentine's Day with a donation to yogaHOPE. We donated a dollar of merchandise for every social share in support of yogaHOPE's mission to help women find their personal empowerment through healing. We surpassed our goal of $10,000! We are particularly excited for yogaHOPE's summer 2015 program in Iran. They will partner with the OMID Foundation (Tehran, Iran), an organization dedicated to empowering disadvantaged young women from Iran and Afghanistan and help 25 young women find freedom and healing through personal empowerment.
Learn more about this amazing organization and what they do here: Yoga Hope.
OTHER CHARITABLE CONTRIBUTIONS
Big Sky Retreats Through Cowgirls vs. Cancer, Big Sky Yoga Retreats provides retreat scholarships to yoginis who have experienced the physical, emotional and financial hardships of breast cancer.
