KiraGrace Privacy Policy

KiraGrace Inc. (KiraGrace) respects your privacy. This Privacy Policy informs you of how information is collected on and through (the "Web Site") and how we use and disclose this information. Information collected on or through this Web Site may be collected by KiraGrace or by third-party service providers acting on our behalf. The term "we" as used in this Privacy Policy may include our third-party service providers, particularly with respect to the collection, use and storage of information. By accessing this Web Site, you agree to be bound by this Privacy Policy.

Please be advised that the practices described in this Privacy Policy apply only to information gathered through this Web Site and, where applicable, through the Customer Service Department in connection with this Web Site. This Privacy Policy does not necessarily reflect our practices with respect to information gathered through off-line means.

Please note that the Web Site may contain links to other third party websites that are not controlled or operated by KiraGrace. This Privacy Policy does not apply to such third party websites, and KiraGrace is not responsible for the content of such third party websites or the privacy practices of such third parties. Therefore KiraGrace encourages you to request and review the privacy policies of any third parties before disclosing your personal information to such parties or when visiting such third party websites.

This Privacy Policy was lasted updated April 9, 2024. This Privacy Policy may be updated from time to time. Please check back periodically for further updates and changes.

If you have questions or concerns regarding this statement, you should contact us by sending an email to

This policy applies to KiraGrace’s treatment of Personal Information that KiraGrace collects on or through the KiraGrace website and customer service.

KiraGrace collects and stores Personal Information that you provide on or through the Web Site and that you provide to our Customer Service Department in connection with your access and use of this Web Site. For the purposes of this Privacy Policy, "Personal Information" is personally identifiable information about an individual person including, but not limited to, a person's name, physical address, e-mail address, birthday and telephone number and is provided when:

  • Registering or filling in forms on the Web Site. This includes information you may provide when you request additional information about KiraGrace’s products and services or sign up to receive KiraGrace’s e-mail newsletters or coupons. 
  • Completing an application for a contest or community program. 
  • Purchasing any product or service from KiraGrace, whether at a Store or through the GEC or the Sites. 
  • Providing design, product feedback or making other submissions to KiraGrace. 
  • Requesting information or assistance from KiraGrace. KiraGrace may also keep a copy of any communications or correspondence you may send to it, including any e-mail communications. 
  • Participating or responding to consumer survey or requests for consumer’s opinions, concerns, and preferences regarding KiraGrace’s products and services. 
  • Participating in consumer contests, sweepstakes and other promotions. 
  • Using other features of the Web Site or Services that may be offered from time to time, and may require such information in order to utilize the feature.

In operating our store, it is essential for us to capture some information about your device, such as your IP address and information related to your visit when you browse our store. For example, this might include time-stamp, the last page or product you visited, the indication that you logged in. We do that in order to:

  • remember who you are after you log in so that you do not need to authenticate at each click;

  • monitor if our website is running with the high performance we are dedicated to providing;

  • let you browse between products without having to start back from the home page at each click;

  • remember if you put something in your shopping cart before you decide to checkout; and

  • control that your data is processed securely.

We call the information mentioned above “essential information” and we collect it through the use of cookies. Cookies are small text files that most websites uses. A website places cookies in the web browser and then reads the information collected through the cookies every time the user performs an action. We use cookies. Without enabling this mechanism and this kind of cookies (first-party cookies), we could not provide you with the smooth experience that you expect while you are navigating.

If you buy something from our store, we will need more specific information about you. To fully process your order and ship the merchandise you selected, we need your personal data such as your first and last name, your email address and your shipping and billing address. We also use your contact and order information to send you communication related to the processing of your order. We will ask you to provide this information in our “checkout page” before letting you finalize your purchase with the payment.

You can sign up for a customer account if you’d like. We will remember your information and, when you decide to purchase again, you do not have to provide all of your information over again -- you just have to log-in. Before registering your account, we will ask you to expressly provide your consent to this privacy policy. Only if you give us your consent, we will open your account. We also you the possibility to easily withdraw your consent and delete your account. Just connect with us at

If you have started to buy one of our products, but have not completed the purchase, you may have provided partial information, such as your email. In that case, we might send you an email to remind you about your interest. If you are not comfortable in receiving further emails of this kind, we will give you a simple opportunity to opt-out. Your privacy means a lot to us and we will stop sending you these communications right away.

If you have completed a purchase, we will send you an email through to ask you to review the product you bought. We use a third party called Stamped.Io to send you an email and collect your review. We want to be sure that whether you love your purchase or have a complaint, you can share your opinion with other customers. By transmitting or posting reviews, including photos, the customer grants KiraGrace the right to use, reproduce, distribute, adapt, etc. the material and acknowledges that the content may be used by the site for any purpose, without limitation, including for marketing purposes.

If you choose, you can provide your mobile phone number to receive text message alerts containing marketing information that may be sent via our third-party email program, Klaviyo using automated dialing systems ("Text Messages"). You agree that by providing your mobile phone number you expressly consent to receive automated text messages from Klaviyo to the mobile phone number provided. Message and data rates will apply and you should check the rates of your mobile carrier. You can opt-out from further text marketing communications by following the opt-out instructions that will be sent to the SMS number used by Klaviyo to contact you, reply "STOP" to opt out.  Please refer to Klaviyo's privacy policy, found here, for how Klaviyo manages its information.

We may share your mobile phone number with other service providers with whom we contract to assist us with the above activities, but we will not share your mobile phone number with third parties for their own purposes without your consent. You acknowledge that Text Messages are distributed via third-party mobile network providers and, therefore, we cannot control certain factors relating to message delivery. You acknowledge that, depending on the recipient's mobile carrier, it may not be possible to transmit the Text Message to the recipient successfully; nor is content available on all carriers. We do not claim or guarantee the availability or performance of this service, including liability for transmission delays or message failures. KiraGrace expressly disclaims any liability related to third-party carriers or service providers.


The KiraGrace mobile message service (the "Service") is operated by KiraGrace Inc. Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message and data rates may apply.

Text messages may be sent using an automatic telephone dialing system or other technology. Your consent to receive autodialed marketing text messages is not required as a condition of purchasing any goods or services. If you have opted in, the Service provides updates, alerts, and information (e.g., order updates, account alerts, etc.) and promotions, specials, and other marketing offers (e.g., cart reminders) from KiraGrace via text messages through your wireless provider to the mobile number you provided. Message frequency varies. Text the single keyword command STOP to +1 (844) 930-4455. You'll receive a one-time opt-out confirmation text message. If you have subscribed to other KiraGrace mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms. For Service support or assistance, text HELP to +1 (844) 930-4455 or email

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. You agree to maintain accurate, complete, and up-to-date information with us related to your receipt of messages.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

We also use some specific information related to your visit, such as the timestamp of your visit, the page or the product you viewed, where you are coming from (if you came to our store because you clicked on an advertisement or you just opened our direct link). This is very similar to the essential information listed above, but we use it to provide you with a personalized experience. The information on your visit provides us with insights on your interests and allows us to send you relevant communications. We capture this information through cookies, called a "beacon," that we allow you to block (see section below).

We also collect personal information through our email newsletter, Klaviyo, in order to send you customized, personal emails.

KiraGrace does not target its services or the Web Site to children under 18. KiraGrace does not knowingly collect personal information from children under the age of 18. If you are under the age of 18, please do not submit any such information to us. If you are the parent or guardian of a person under the age of 18 who has provided such information to us, please inform us (through the KiraGrace website as listed above) and we will remove such information from our database as described further below.

In addition, no person (of any age) is required to provide us with the Personal Information we request. If you do not wish to provide such information, you are free not to do so. Your provision of requested information to us through KiraGrace’s website or other means is presumed by us to be voluntary and with your consent to the uses described herein. If after submitting Personal Information to us, you wish to "opt-out," please contact us as noted above and we will remove your information from our database as set forth below in the section titled "Managing Your Information." Please know that such a decision will not stop advertising or content that is generated prior to the time when we can accomplish the removal of your information.

KiraGrace uses the information you provide to us to customize advertising and content that we present to you, to contact you concerning specials, abandoned shopping carts and new products and to enhance our product offerings. KiraGrace will not sell or rent your Personal Information to any third party except when:

  • KiraGrace must share the information in order to provide a product or service that you have requested, in which case we will demand that any third party we use to fulfill your order agree that it does not have the right to use the Personal Information other than to fulfill your request; or 
  • KiraGrace is required to respond to subpoena, court orders or other legal process requiring such disclosure.

KiraGrace uses cookies and pixels to enhance the interactive nature of your Internet experience and to provide a convenient feature to save you time. Cookies enable KiraGrace to quickly retrieve specific information from previous visits and to recall features that you may have customized on your browser. If you prefer, you can usually set your browser to remove or reject cookies. Please follow your browser’s process for doing so. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our websites.

KiraGrace uses tracking pixels to provide KiraGrace with insights about the effectiveness of KiraGrace ads and the use of the KiraGrace Web Site. This information is shared with Facebook (FB) in accordance with FB’s Data Use Policy ( Data will not be shared with other advertisers or with third parties.

When you visit our website, log in, register, or open an email, cookies, ad beacons, and similar technologies may be used by our online data partners or vendors to associate these activities with information they or others have about you, including your email address. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting

KiraGrace uses the Signals feature from Google Inc. Google Signals recognizes individual users using different devices. KiraGrace receives anonymous data in the form of a report that shows patterns in user behavior. The feature is only enabled if users: Have a Google account, are logged into a Google account, and have turned on the “Ads personalization” feature. If users do not wish to use this feature, they must deactivate the “Ads personalization” feature in their Google account.

You are entitled to request access to and correction of all your personal data collected by us via KiraGrace Web Site, as well as to require us to delete your data if you no longer want us to process it. You can make such a request or a related inquiry by sending an email to 

If you are one of our customers who is in the EU, and we are specifically selling our products to the Member State where you are located, you have specific rights that we are honored to enforce without undue delay: Access, Correct, Erasure, Port, Object. If you cannot exercise your choice on your account page or if you do not have an account with us, please reach out to us, at We will be more than happy to help.

Please note that there may be a small charge for making an access request or it may be free, depending on the circumstances. You can find out more details by emailing or calling us as provided above. We will keep your data as long as it is reasonably necessary for the purposes described in this privacy policy. You may choose not to receive unsolicited marketing material from KiraGrace and you have the right to request deletion of your KiraGrace account information, subject to Kellwood's need to keep appropriate archives of its business operations.

We use an external provider to run our store,​ BigCommerce.​ BigCommerce is based in the US and is a participant in the EU-US Privacy Shield Framework and committed to providing best-in-class service and data protection. You can check its participation in the Privacy Shield ​here​ on the official site of The International Trade Administration (ITA), U.S. Department of Commerce.

Through BigCommerce, we also use other, highly specialized external providers to provide the most competitive services. For example:
IFS360, Klaviyo, Rebillia, ReadyCloud Suite, Zendesk, JustUno, LuckyOrange, BrainTree, ApplePay, Paypal, Olark and HelpFlow.

  • Payment: ​Our store is PCI-DSS compliant (a very strict industry standard with requirements for the security of credit card information), but we want to use Braintree Payments, an accredited company, to process your credit card information. 
  • Shipping: ​We integrate with the shipping company IFS to fulfill your orders. ​Partnering with highly specialized external companies allows us to focus on what we do best: selling great products.
Partnering with highly specialized external companies allows us to focus on what we do best: selling great yoga clothes.

KiraGrace employs reasonable measures to maintain all Personal Information provided by you on computer servers in a controlled and secured environment in an effort to hinder unauthorized access, loss, alteration, use or disclosure of such information. Unfortunately, the nature of the Internet is such that information may be transmitted over networks without appropriate security measures and may be accessed, deleted, altered, used or disclosed by unauthorized persons.

We use reasonable measures to limit the disclosure of the data you provide to us only to certain staff within KiraGrace and its affiliates (i.e. staff whose job it is to process your inquiries and survey answers or otherwise to administer KiraGrace’s Web Site, and those staff involved in the provision of KiraGrace services and products which may be of interest to you) and to require that they process the data only for the purposes identified in this privacy policy.

To protect KiraGrace’s customers from fraudulent transactions on KiraGrace’s e-commerce websites, all orders are subject to review and verification. As part of the verification process, an order may be temporarily placed on hold in order to verify credit card billing information, which may include contacting the credit card holder.

Please note: The servers that make the Web Site available and that store the information that is collected on or through the Web Site may be located in the United States of America ("USA"). If you are located outside the USA, please note that the information you provide will be transferred to the USA. The laws of the USA may not provide the same level of legal data protection as the country from which you access the Web Site. By using the Web Site and submitting Personal Information to us, you consent to and authorize such transfers and the use and processing by us of information as described in this Privacy Policy.

KiraGrace, its suppliers, licensors, or the original creators of all materials on KiraGrace’s website own all copyrightable subject matter on KiraGrace’s website and all trademarks, patents, proprietary information, technologies, products, processes or other proprietary rights of KiraGrace and/or such other parties. No license to or right in any such copyrights, trademarks, patents, proprietary information, technologies, products, processes and other proprietary rights of KiraGrace and/or other parties is granted to or conferred upon you. In addition, direct linking, deep linking, framing, page-jacking, metatagging, and using a robot, spider, or automated device of any kind to monitor or copy KiraGrace’s website is strictly prohibited.

Notwithstanding the foregoing, KiraGrace hereby authorizes you only to copy the content herein solely for your personal and private use in learning about, evaluating, or acquiring Kellwood products. Except where expressly noted, no other permission is granted to print, copy, reproduce, distribute, transmit, upload, download, store, display in public, alter, or modify the content contained on this website. Any unauthorized use of any material contained on this website may violate copyright laws, trademark laws, the laws of privacy and publicity, and communications regulations and statutes. Any other use of materials on this website, including reproduction for purposes other than those expressly permitted herein, modification, distribution, or republication, without prior written permission of KiraGrace is strictly prohibited. Any copy made by you as permitted herein must retain all copyright and trademark notices, including any other proprietary notices, contained in the materials. The use of such materials on any other website or in any environment of networked computers is prohibited.

In the event this website contains hypertext links to websites that are not created or maintained by KiraGrace, this privacy policy applies only to KiraGrace’s website and not to any of these third party websites. KiraGrace is not responsible for the accuracy, relevance, timeliness, or completeness of those third party websites. The inclusion of any link to such websites does not imply endorsement, sponsorship, or recommendation by KiraGrace of the third party websites. KiraGrace disclaims any liability for links (1) from another website to this website, and (2) to another website from this website. KiraGrace cannot guarantee the standards of any website to which links are provided on KiraGrace’s website, nor shall KiraGrace be held responsible for the contents of those websites, or any subsequent links. For this reason, KiraGrace does not represent or warrant that the contents of any third party website is accurate, compliant with state or federal law, or compliant with copyright or other intellectual property laws. KiraGrace does not endorse the contents of these third party websites in any way. Also, KiraGrace is not responsible for web casting or any other form of transmission received from any linked website. Any reliance on the contents of a third party website is done at your own risk, and you assume all responsibilities and consequences resulting from such reliance.

We keep your data for as long as you have an account with us. We also keep some data for security investigation. Most importantly, we have specific obligations for fraud detection and tax reasons. Therefore, we might need to retain certain data even if you ask to delete it. ​

We use JustUno for welcome message promotions when you visit our website. This allows us to give you a special treat for your first time shopping with us and collect your email address if you would like to continue hearing from us. You can always unsubscribe at anytime. 

Many. We might need to share your personal information to comply with applicable legal obligations (for example, we might need to keep records for tax reasons or fraud detection).


Additional Disclosures Related to Collection, Use and Disclosure of personal data

If you are a California resident, the California Consumer Privacy Act (“CCPA”) requires us to disclose the following information with respect to our collection, use and disclosure of personal data.  

  • Categories of Personal Data Collected: In the preceding 12 months, we have collected the following categories of personal data: identifiers, characteristics of protected classifications under California or U.S. law,  commercial information, internet and electronic network activity, geolocation data, audio and visual information, inferences drawn about your preferences, and other categories of personal data that relates to or is reasonably capable of being associated with you. For examples of the precise data points we collect, please see the “INFORMATION COLLECTION AND USE” section above.
  • Business or Commercial Purpose for Collecting and Using Data: We collect personal data for the business purposes described in the “PERSONALIZATION” section above.
  • Categories of Sources of Personal Data: We collect personal data from you and the sources described in the “INFORMATION COLLECTION AND USE” section above.
  • Categories of Personal Data Disclosed: In the preceding 12 months, we have disclosed the following categories of personal data for business or commercial purposes: identifiers, internet and electronic network activity information, commercial information, audio and visual information, geolocation data, demographic information, inferred information, and other information that we have derived or inferred about you or that relates to or is reasonably capable of being associated with you.
  • Categories of Third Parties With Whom We Share Personal Data: We may share your personal data with the third parties as described in the “MANAGING YOUR INFORMATION” section above.
  • Sale of Personal Data: KiraGrace does not sell your personal data.


California consumers have the right to request access to their personal data, additional details about our information practices and deletion of their personal data (subject to certain exceptions). California consumers also have the right to opt out of sales of personal data, if applicable. We describe how California consumers can exercise their rights under the CCPA below. Please note that you may designate an authorized agent to exercise these rights on your behalf by providing written materials demonstrating that you have granted the authorized agent power of attorney. Please note that if an authorized agent submits a request on your behalf, we may need to contact you to verify your identity and protect the security of your personal data. We will not discriminate against you if you choose to exercise your rights under the CCPA. 

Right to Know: You may request access to the specific pieces of personal data we have collected about you in the last 12 months. You may also request additional details about our information practices, including the categories of personal data we have collected about you, the sources of such collection, the categories of personal data we share for a business or commercial purpose, and the categories of third parties with whom we share your personal data. You may make these requests by calling 1-858-412-5334 or visiting THIS PAGE. After submitting your request, please monitor your email for a verification email. We are required by law to verify your identity prior to granting access to your data in order to protect your privacy and security. 

Deletion: You may request that we delete the personal data we have collected about you. Please note that we may retain certain information as required or permitted by applicable law. You may make these requests by calling 1-858-412-5334 or visiting THIS PAGE. After submitting your request, please monitor your email for a verification email. We are required by law to verify your identity prior to deleting your data in order to protect your privacy and security.  If you request to delete your personal data, certain of our products and services may no longer be available to you.

If we update our Privacy Policy to reflect a change or improvement of our services or a new legal obligation, we will publish the new version on our website, and we will make it clear on our home page ​​ so it will be visible as you enter our store. 

Revised 04/09/24